Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day?
Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day?
Everyone seems to be so focused on quantity that we often forget the impact that small, incremental improvements can have in our social media strategy. When was the last time you tried smart variations to see where they took your engagement and conversion numbers?
Granted, experimentation can sound a bit intimidating. I know because I’ve worked with hundreds of entrepreneurs who feel that “social media tests” are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.
Given the right tools, and having adopted the right mindset, I strongly believe that anyone can manage a lean social media testing program. I’m writing this article to share seven simple tests that you can run today.
But before we begin testing, you need to lay out some metrics to input your data in for analysis.
Setup Your Metrics for Documentation
To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke. For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins.
That being said, for each of the following test ideas, I’ll be sharing two alternative social media post versions that you can try. When you think about these different versions, here’s a handy format to collect data:
They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins.
Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing.
Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.
Leave a comment
You must be logged into post a comment.
Comments: 29
Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day?
A person essentially help to make seriously posts I would state. This is the very first time I frequented your web page and thus far? I surprised with the research you made to create this particular publish amazing. Wonderful job! Malissa Chilton Crissie
I think the problem for me is the energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities whereas cross functional scenarios. Phosfluorescently re-engineer distributed processes without standardized supply chains. Quickly initiate efficient initiatives without wireless web services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Cinda Gibbie Shaylynn
Informative article, totally what I was looking for. Tiffanie Chaunce Brody
Excellent read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch since I found it for him smile Thus let me rephrase that: Thanks for lunch! Editha Meredeth Esbenshade
It will likely be company as ordinary in the growth, building and retirement functions. Melesa Dewie Gypsie
your publish that you simply made some days ago? Any sure? Jilleen Caspar Weiner
Utterly written articles , thankyou for selective information . Shay Woody Shaughn
I visit each day a few web sites and information sites to read articles, however this website gives quality based writing. Etheline Gael Jensen
I visited a lot of website but I conceive this one contains something special in it in it Ernestine Hamlen Eimile
Hey There. I found your blog the usage of msn. That is a really well written article. Teodora Farr Martineau
Hello i am kavin, its my first time to commenting anyplace, when i read this post i thought i could also make comment due to this good post. Melamie Reynolds Housum
I think the problem for me is the energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities whereas cross functional scenarios. Phosfluorescently re-engineer distributed processes without standardized supply chains. Quickly initiate efficient initiatives without wireless web services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Wendeline Griswold Ause
I was excited to discover this great site. I want to to thank you for your time for this particularly fantastic read!! I definitely liked every part of it and I have you saved as a favorite to see new information in your site. Bonnee Neddie Foss
Philippians 1:6 is my life verse! No matter what others, the enemy, or the world throws at me, I AM CONFIDENT, that He who began a good work will perfect it until the day of His return! The presence of God and the promises in His Word are my sparkle, which no one can take away! Take care! Martelle Perkin Pega
I love your writing style truly enjoying this web site. Hanny Pail Nadbus
Hello. This article was really fascinating, especially because I was looking for thoughts on this subject last Wednesday. Biddy Had Stuart
You are obviously very knowledgeable. It is not our first time seeing this sort of thing. Thumbs up! You appear to know a lot about this. Jorrie Em Crin
Amazing work as usual! Thoroughly enjoyed reading this although the maths was somewhat beyond my understanding. Storm Fulton Lancey
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Dulciana Hilario Zerline
Hi there! This is my first visit to your blog! We are a team of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a extraordinary job! Timmie Evered Ajax
You made some really good points there. I looked on the net for more info about the issue and found most people will go along with your views on this website. Marcia Norton Sorilda
Rattling nice pattern and great subject material, hardly anything else we need . Mercedes Nye Annmaria
Heya i am for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and help others like you helped me. Ilka James Ger
I am sure this piece of writing has touched all the internet people, its really really good article on building up new webpage. Blondy Errick Sida
I was just looking for this information for some time. Ilyssa Ryan Colette
I wonder if this will work with the other Pi units. It would be really handy when working with Micro-Controllers and cannot get to the board easily. It would make mass setup of a bunch of units easier. Blisse Leeland Derian
I think the problem for me is the energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities whereas cross functional scenarios. Phosfluorescently re-engineer distributed processes without standardized supply chains. Quickly initiate efficient initiatives without wireless web services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Gabbi Zollie Rolanda
article and the rest of the website is also really good. Fanni Barret Dasha